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What Coaching Is?

Why Coaching?
An OD Best Practice

"If your company is like many right now, you're struggling to respond to the changing economy. Whether or not you are considering downsizing, you certainly want to fully leverage your current resources to meet your customers' needs - including your technology, fixed resources, and human capital." In integrating strategies, structures and processes to improve organizational effectiveness, OD incorporates best practices. Career coaching has been proven to be one of the most powerful strategies yet to maximize both productivity and satisfaction within your company's human capital, yet it is underutilized in all but the most progressive organizations.

What Career Coaching Is?

Though there have been dozens of articles on coaching recently, relatively few articles address career coaching specifically. Coaching is a process that creates interactions that connect people and allow for clarification of important and critical issues. Career coaching connects people with a deeper level of motivation than "just a job"; clients discover their passion and purpose to guide their decisions, empowering them to choose work they love, make a good living and still have a balanced life.

Career coaches are distinguished from career counselors and consultants in that they:
  • Usually (but not always) work by phone instead of in person.
  • Focus primarily in the present and future desired state for the client/employee, rather than the past as much therapy and counseling does.
  • Leaves more of the onus on the client/employee to find the solutions to their challenges, while the career coach serves as a masterful facilitator of that process.
  • Uses assessments selectively, meeting the client where they are.
  • Use a monthly or packaged services fee structure rather than an hourly rate as is customary in consulting.

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